Vision & Strategy
Our values – leadership, innovation, and performance – make us what we are.
Vision
The KION Group is committed to delivering a sustained increase in shareholder value. It has therefore set itself strategic objectives and is focusing on sustained growth, efficiency, and strong earnings.
The KION Group aims to use its strong competitive position to become the provider with the largest market share in the sector and, in the medium term, to be the undisputed market leader. Factors that will help achieve this objective are the Group's market-leading technologies, its high proportion of service business and, in particular, the initiative it launched in 2009 to boost performance.
Our strategy
To achieve its strategic objectives, the KION Group uses four strategic points of leverage.
Consolidation of market-leading position in Europe and further expansion of range of services
The KION Group intends to consolidate its market leadership in Europe. It continually reviews the broad range of products and services offered by its brands to ensure they are aligned to customer needs. The portfolio consists of far more than the new truck business – the KION Group offers all the solutions and services that customers require for their internal material flow.
Development of the growth markets' full potential
The KION Group is superbly positioned in all growth regions. It has its own production sites in China and Brazil and, thanks to its extensive distribution and service network, is represented in all the important high-growth markets. The KION Group will continue to invest in high-growth regions, expand its distribution and service network, and adapt local production capacities to market requirements.
Multi-brand strategy aimed at increasing market penetration
The multi-brand strategy is integral to the KION Group's overall strategy. The brand companies apply their own particular strengths and they benefit from effectively covering the various markets and segments via all the main distribution channels. This range of brands also enables the KION Group to offer customers suitable alternatives. Another aspect of the strategy is the acquisition of selected local brands. Moreover, the KION Group plans to expand its distribution and service network.
Cost leadership through synergies and operational excellence
The objective of the organizational structure is to leverage synergies across the brands and implement best practice. Production and logistics units are tightly coordinated so that standards can be established and expertise made available throughout the Group. Other areas of focus besides the ongoing improvement of production processes are platform strategies and modular concepts. Having a shared purchasing organization generates cost savings for the entire Group due to economies of scale, while the joint research & development unit pools resources and utilizes capacity more efficiently.
Company Profile
Who is the KION Group, what does the name mean and what vision does the company follow?
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