Baoli is considered KION’s affordable entry-level brand—reliable forklifts, pragmatic, and focused on essentials. While this is true, a closer look reveals there is much more behind the brand than one might expect.
2025-11-12
Baoli is like the little sister of Linde Material Handling and STILL: less spotlight, fewer configuration options for products. As is often the case with little siblings, Baoli is sometimes underestimated. The brand stands for clear promises—such as focusing on the essentials and fast availability.
In this article, we share seven intriguing insights—and explain why it’s worth getting to know Baoli.
The Baoli Team Together at LogiMAT 2025
1. ...Baoli’s warehouse technology is on the rise?
Many people associate Baoli primarily with counterbalance forklifts. Less known: the brand is consistently expanding its warehouse technology portfolio—at an impressive pace. With the KBR 14-20, Baoli introduced its first dedicated reach truck series, manufactured at KION Group’s plant in Xiamen, China. New low-lift pallet trucks like the KBP 14-20 have also joined the lineup.
Baoli Low-Lift Pallet Truck KBP 14-20 in Action
2. ...over 90 percent of Baoli forklifts in EMEA are already electric?
While many entry-level providers still offer mostly internal combustion models, Baoli EMEA’s electric share is well above average. For customers, lithium-ion technology means less maintenance, flexible interim charging, reliable multi-shift operation—and significantly lower operating costs in the long term. The KBE 25-35 and KBE/T 15-20 ranges also show that Baoli offers well-thought-out solutions in the entry-level segment.
3. ...Baoli customers have access to the KION Group’s spare parts network?
“Choosing Baoli means getting not just a forklift but the full-service promise of the KION Group,” says Francesco Pampuri, Director Brand Marketing & Management for Baoli EMEA. A key role is played by the new spare parts warehouse in Brno (Czech Republic): Over 90 percent of all parts are available immediately and can reach customers almost anywhere in Europe within 24 hours. This standard is far from typical in the price-sensitive entry-level segment.
Christian Bischof, Managing Director of Baoli EMEA, delivering a trade show speech
4. ...Baoli’s central warehouse in Rolo, Northern Italy always has several hundred vehicles ready to go?
For many entry-level customers, immediate availability is crucial: If equipment is ready for delivery, it gets bought—otherwise, customers look elsewhere. That’s why Baoli keeps around 2,000 brand-new vehicles of various models at its European central warehouse in Rolo (Italy), all ready for immediate shipment. As a result, Baoli customers can practically receive their equipment overnight and get started right away instead of waiting for future delivery windows.
5. ...Baoli has a dealer network of more than 350 partners across EMEA?
With over 350 dealers in more than 50 countries, Baoli EMEA boasts a strong local presence. Whether in Germany, France, or the Middle East—consultation, sales, and service are always within reach. This distinguishes Baoli EMEA from many competitors in the entry-level segment who may offer attractive prices but can’t match their service coverage. For customers, this means closeness and reliability rather than distance and anonymity.
6. ...Baoli also offers heavy-duty forklifts with capacities up to 10 tons?
Baoli EMEA is best known for counterbalance trucks with capacities from 1.5 to 3.5 tons—but its portfolio also includes heavy-duty models up to 10 tons. “Our heavy-duty series from the KION plant in Xiamen, China are built for tough jobs—robust, comfortable, and ergonomic,” explains Marketing Manager Francesco Pampuri: “Entry-level forklifts don’t have to be small!”
7. ...Baoli vehicles are manufactured in China but developed and tested according to European standards?
Baoli EMEA operates in two worlds: developed to European standards and produced in modern Chinese factories—the vehicles are 100% CE-compliant, tested and safe. While many Far East competitors may match the price point, they often fall short on service quality, spare parts availability, or adherence to European norms.
In a nutshell:
Baoli promises: “We make material handling simple.” The products are CE-compliant, immediately available, and fairly priced. As one of KION smaller and lesser-known brands, Baoli benefits especially from being part of a global leader.
Is Baoli an independent brand?
Baoli is part of the KION Group—a global leader in intralogistics. The vehicles are produced at modern KION plants in China but are developed and tested according to European standards—including CE compliance.
What kind of companies is Baoli EMEA especially suited for?
Typical customers are small to medium-sized businesses—from skilled trades to mid-sized logistics companies. Often these businesses operate only a single forklift that’s used just a few hours per day instead of full-time.
Where is Baoli represented in Europe?
Baoli works with over 350 dealers across more than 50 countries in the EMEA region (Europe, Middle East, Africa). Customers benefit from local expertise, direct service, and fast spare parts supply.
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